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Stickside Cornhole
The Stickside squad at the Throwdown cornhole festival
Stickside Cornhole

The insider media brand making cornhole fun.

2026 · Brand Partnership Opportunities

Why cornhole, why now

One of the most accessible
sports in the world.

Anyone can play, anywhere — and it's no backyard game anymore. Cornhole is on ESPN and CBS, with 100,000+ players, pros with real rankings, and a World Championships that takes over Rock Hill every summer. The sport took off — and the brand around it grew with it.

100K+
active ACL players
ACL / Wikipedia, 2025
25K+
tournaments a year
ACL / Wikipedia, 2025
ESPN
ESPN+ · CBS Sports Net
broadcast partners
10K+
at Worlds, Rock Hill
reported 2025 attendance
The brand

More than a game. It's a culture.

Highlighting the players, building the community, growing the game. Stickside is the insider media brand making cornhole fun — and a movement bigger than one person.

Content

VODs, highlights & clips — weeks of reach per event.

Personality

Talking-head, vlogs, the human side of the sport.

Brand content

Content built for brands inside the game — client work that lands.

Merch

A brand fans wear.

ON THE HORIZON
Why Stickside

Built by people who came up in the game.

Interned for the ACL

Real relationships inside the league office — not cold outreach.

Built Winthrop's socials

Ran social for the first Division I cornhole program in the country.

Two ACL pro seasons

Played two seasons on the pro circuit — I read the game from inside it, not the stands.

Won events worldwide

Switzerland, Norway, Canada, Australia — competed and won internationally.

On ESPN & CBS

Featured on national broadcast through ACL Pro Teams and the Junior Circuit.

Two years at Wicked Cornhole

Ran their social, e-commerce and day-to-day operations.

The players know us

Access and trust you can't buy from outside the sport.

A pro mid-throw at the Throwdown cornhole festival
What you get

Your brand, inside the game.

Content built for you

Integrations, features, and full campaigns — made for this audience, not bolted on.

Real distribution

3.8M+ Shorts views a month across YouTube, Facebook & TikTok — plus live at the events.

Athletes on board

Get your brand on Team Stickside's pros and woven into their content.

An insider, not an ad

We come from inside the sport, so your brand shows up authentic and trusted.

Not a logo slapped on a banner. Content the audience actually watches.

Stickside production at a cornhole event
See it for yourself

Don't take our word for it — watch.

The highlight rounds that put cornhole in front of millions — our biggest at 172 million views, with a stack more right behind it.

172M views · YouTube
What a collect — One clip, 172 million views.
29M views · YouTube
He wanted the and-1 — 29 million views.
3.2M views · YouTube
What did he just hit?! — You have to see it twice.
The reach

The biggest brand in the sport — and we know who's watching.

#1

Outside the ACL itself, Stickside is the most-followed cornhole brand on every platform.

Where your brand lands

The audience that buys is on Facebook and live at the events — US-based, mostly guys in their 20s to 40s who actually play and follow the sport.

Where the brand keeps growing

3.8M+ Shorts views a month across YouTube, Facebook & TikTok. Huge reach, global — that's how we keep climbing.

Facebook 24K · ~45% US
YouTube 89K · global discovery
TikTok 25.3K
Instagram 17K

We're not going to sell you a number that looks big and means nothing. The audience that matters to a US brand is on Facebook and live at the events — and that's exactly what you'd be in front of.

Audience fit

Your customer's already in the crowd.

Same core no matter where we post: guys, 25 to 44, into the sport. The tailgate-and-outdoors type.

18–24
15%
25–34
34%
35–44
26%
45–54
11%
55+
9%

Age skew across YouTube & Facebook · ~82–89% male.

A fit for

Outdoor & tailgate gear

Beverage & cooler brands

Travel, luggage & connectivity

Trucks, tools & DIY

Apparel & lifestyle

How partnering works

Ways in — from one project to the whole season.

Project-based

Brand content

A one-off campaign or piece of content, made and distributed by us.

Monthly

Series sponsor

Put your name on a recurring Stickside series fans already watch.

The engine

Season partner

Season-long presence, category exclusivity, athletes, and content — all of it.

Custom

Title / presenting

Top-line billing across everything Stickside makes. Built with you.

Start with one project. If it works, we go bigger from there.

The opportunity

Get in early.

Cornhole is one of the most accessible — and fastest-growing — sports in the world, and its media is still young. Partner now and you grow with it.

The growth

Accessible. And exploding.

Anyone can play, anywhere — and it's on ESPN and CBS with 100K+ players and climbing.

The timing

Get in on the ground floor.

The sport's media is still young. Lock your category now and grow as Stickside grows.

The ask

For brands and backers.

Whether you're marketing a product or investing in the space, this is the way in.

Let's grow this thing together.

Whether you're a brand looking for this audience or a backer who wants in early — let's talk.

Zack Stickney  ·  Stickside Cornhole
sticksidecornhole.com  ·  YouTube @sticksidecornhole  ·  zack@sticksidecornhole.com

I'm Zack. This is Stickside.

Reach figures from Stickside channel analytics, 2026. ACL stats: ACL / Wikipedia, 2025.